Originally posted on VentureBeat:

Free is the ultimate weapon — for the world’s biggest advertising company.

More than a year after Apple introduced iTunes Match, technology that lets you sync all your music to the cloud and enjoy it on any device (errr, any Apple device), and three months after Amazon announced similar capabilities with its Cloud Match service, Google is following suit:

We’re also launching our new matching feature to streamline the process of uploading your personal music to Google Play. We’ll scan your music collection, and any song we match against the Google Play catalog will be automatically added to your online library without needing to upload it, saving you time. This will be available in Europe at launch on November 13 and is coming to the U.S. soon after. This will all be for free — free storage of your music, free matching, free syncing across your devices, and free listening.

According to CNet, Google…

View original 321 more words

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